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Why LinkedIn Must Be a Part of Your Digital Marketing Strategy

· Digital Marketing,ppc management,ppc service provider,internet marketing

Tell us honestly, when we talk about availing digital marketing services for your business, which platforms do you first think of? Facebook, Twitter, Instagram...?
 

How many of you could ppc management company find out the one platform we missed there? LinkedIn, yes.
 

With 40% of the 500 million user base logging in daily, LinkedIn is one of the best social media platforms to promote your business. But even now, many businesses don’t have a presence in LinkedIn!

With an engaged audience base, LinkedIn offers an amazing opportunity to create brand awareness, drive quality leads, and establish authority in the industry.
 

Not convinced yet? Okay, let’s check out a few reasons why LinkedIn should be the centre of your digital marketing strategy.

Why Should You Focus on LinkedIn Marketing

1. LinkedIn is the Fastest Growing Social Media Platform

From 467 million users in 2016 to 590 million in 2018 – LinkedIn now has a whopping 660+ million members. In comparison, Twitter has 330 million members. Do you still have a reason to prefer Twitter over LinkedIn? We are listening!

2. LinkedIn is a Brilliant Platform to Create a Business Community

From a B2B perspective, LinkedIn is an amazing social media platform. There are over 63 million decision-makers and 90 million senior-level influencers on LinkedIn. By seeking assistance from a professional PPC management company to include LinkedIn into your digital marketing strategy, you’ll be able to attract attention from these people! You can even create a B2B community which is extremely valuable for your business. That’s just awesome, right?

3. Ideal Platform for Lead Generation

According to a study by Hootsuite, over 80% of the B2B leads on social media come solely from LinkedIn. This amount of lead generation keeps LinkedIn far ahead of other social platforms like Twitter and Facebook.
 

Why so? Well, for several reasons. Credibility is one factor and the ease of use is another. Your leads can easily navigate the platform without any hassles, find out more about your business, and browse your endorsement and connections effectively.
 

On the other hand, the granular search function on LinkedIn allows you to narrow down the audience you are looking for. You can expect that quality leads are checking out your advertisement. This is indeed a reassuring matter if you are spending bucks to avail PPC management services.
 

It’s a win-win situation for both the business owner and the customer.

4. Share Thought-Provoking Ideas

LinkedIn is one of the most effective channels to distribute professional and thought-provoking content. A recent study by Sophisticated Marketer mentions that 77% of B2B marketers use Facebook as a content distribution channel, compared to LinkedIn’s 94% usage.
 

The platform helps you to establish your brand as the industry leader, provide access to similar groups, and create a network with industry influencers. With the availability of such an engaged audience base, it would be a shame if you don’t use it.
 

Further, LinkedIn algorithm favours brands that adopt a consistent content marketing strategy. So, you are more likely to be visible to your target audience.

5. Earn More Traffic

Due to its high domain authority, search engines like Google prioritises the results from LinkedIn in the SERP (Search Engine Result Page) for relevant search terms, especially those involving job roles. A well-optimized LinkedIn profile or company page has a greater chance to rank high in the Google search. So, you may expect a growing brand awareness and improving traffic rate to your page.

Here are some pro tips you may try to make your LinkedIn profile rank well on Google:

  • Use suitable keywords in the bio and description bar of your page
  • Post high-quality content on LinkedIn frequently
  • Create a network with similar businesses or like-minded professionals since LinkedIn’s algorithm shows relevant connections to the users. It’ll help you to earn more visibility and drive more traffic.
  • Add links to your website and blogs in your profile.

6. InMail has a Higher Response Rate than Email

On an average, LinkedIn’s sponsored InMail achieves 10 to 25% response rate from B2B marketers which is about 300% higher than emails! You can employ this new communication channel to interact directly with senior-level influencers, decision-makers, and the target audience outside their saturated email inbox.
 

The best part is that there are multiple features to help you reach your audience effectively. For instance, the push notification feature alerts your customers once they receive a new InMail and the optimal time feature will allow you to send InMail when your target audience is online. No wonder the professionals at any leading internet marketing agency India consider that the communication in this channel is extremely effective!

7. Versatile Content to Engage Audience

An effective content marketing strategy demands you to include several types of materials such as blogs, videos, infographics, and more. Both organic and paid reach can help you to drive more visibility to your content. If you incorporate various styles into your content, you must showcase them on LinkedIn. LinkedIn has also integrated native ad functionality to allow you reach a quality audience. Contact reliable PPC service providers to employ this rich function.

8. Create a Professional Vibe

Facebook is definitely an extremely popular media to reach youngsters and the mass. But LinkedIn stays ahead of it if you want to reach professionals or gain quality leads. A company page in LinkedIn creates a professional outlook and reliability. So, if you own a small business or have recently launched a start-up, make sure to create a profile in LinkedIn.
 

Oh, wait. Your task is not done yet. Having only a profile on LinkedIn won’t help your business if your target audience doesn’t get to know about your services. Hence, you better engage professional PPC management services India to drive brand awareness and leads.

9. Measure Your Success

LinkedIn features multiple metrics to measure the success of your campaigns. That way you can analyse whether the money spent on your chosen digital marketing agency India is really paying you off or you should choose a different agency.
 

Here are a few useful metrics you should keep an eye on:

  • Spent
  • Impressions
  • Clicks
  • Average CTR (Click through Rate)
  • Average CPC (Cost per Click)
  • Conversions

Conclusions

As you can understand, you must include LinkedIn in your digital marketing strategy to survive in this competitive age and establish a reliable brand identity.
 

Hope you have found the article useful. Feel free to comment below and share with your acquaintances.