By now, going digital has become a norm for businesses should they seek to grow their enterprise. Now, digital presence is no longer limited to creating a website or a search engine listing as businesses intend to reach out to more people present across the digital realm.
This has given rise to an omnichannel presence, essential in today’s competitive landscape. Here is an effective strategy on how to boost the digital presence of your business.
Tips to Enhance Your Business’s Digital Presence
- Create A Website
This is the first step: entering into the digital realm. Owning a website will instantly place you in front of a wide audience and they can easily find you out.
Before you set out to build a website, let us give you a few quick tips:
Ideally, the website URL should present your brand name. You may also use your primary keyword. Make sure the URL is clutter-free and has popular extensions like .com, .net, .org etc.
Select the right hosting service. There are different types of hosting options including shared server hosting, virtual private server hosting, dedicated server hosting, and cloud hosting. Pick the one that can support the security and scalability requirement of your business.
The website should be designed following the latest trends. It should be appealing and highly functional. Simple and intuitive navigation is important for your business.
Check out this blog on the top 10 web development trends in 2021. If you are not a tech-savvy person, we recommend you hire a professional website design company and get your job done.
- Build A Mobile App
If you want toget closer to your audience, invest in mobile app development services and create a user-friendly mobile app. That way, your brand will be present in the users’ smartphones and they can use the app without any hassle. No longer do they have to remember the site URL, type it in the browser, and search for your brand.
Depending on your app’s nature, your app can access the users’ information such as location, camera, etc. and offer a personalized user experience.
Select the right platform for your business app. If you want to cater to the people present both on Android and iOS platforms, hybrid app development will be the ideal decision for you.
Make sure that your app is glitch-free and offers a top-notch user experience. Over 56% of the users uninstall apps within the first seven days of installing (source:MoEngage). Therefore, you must be attentive to the experience your app is offering.
If you are not sure about crafting a mobile app, read this blog to find out why you must invest in mobile app development right now.
- Expand
Social Media Presence
Social media rules the contemporary digital world. If you want to boost brand awareness, reach more customers, attract them, and finally, enhance conversions, there’s no substitute for social media.
Set out your journey with popular channels like Facebook and LinkedIn and gradually expand your digital footprints across Instagram, Twitter, Pinterest, Reddit, etc.
The catch here is to analyze which platform hosts the most of your target audience. Accordingly, invest most of your marketing budget and efforts towards that. Gradually, expand to other platforms.
Digital marketing is all about adopting the right strategies. Without adequate experience and expertise, marketing efforts cannot sprout desired results. If you don’t want to waste your precious time and resources, it’s better to engage professional digital marketing services.
If you are interested, here are the top 8 digital marketing trends of 2021. Give it a read.
- Question-Answer Sites
There are various question-answer sites on the web that people refer to while finding out more about a brand/product/service. You can leverage these sites to your benefit.
Some of these sites include Quora, Yahoo Answers, StackExchange, etc. For instance, suppose a Quora question reads “Which is a reliable pet supply store in India?” If your business fits this role, you can make people aware of your presence.
However, make sure not to be over promotional as these sites will remove your content. Their sole motive is to help people and you must adhere to that rule.
These sites are also amazing for increasing brand reliability. If you provide relevant and helpful information, the visitors will consider you to be an authority of the niche. For that, we recommend you create a profile for your brand and post answers from that profile.
- Advertising
Finally, you can expand your digital footprint through advertising. You can use third-party sites, social media platforms, YouTube, and other platforms to showcase your ad.
For best engagement, we recommend you opt for a native ad. That means selecting third-party sites that are similar to your niche. For instance, if you are a pet product supplier, a site belonging to a pet grooming centre can be the best place to feature your ad. That’s because the audience of the third-party site will be interested in your product. Whereas, if you feature the product on a travel site, you may not receive much attention or leads.
Following these guidelines will help you to expand your digital presence, reach out to more customers, and enhance your business. Implement these tips and let us know how they translated for you.
